R TV plays Health Improvement videos with the vision of having a major impact on patients lives, through health-related education.
This is built on the notion that patients are more receptive to receiving health information and acting immediately on it, at a time when they are waiting to see their health professional.
Key findings:
Patients watch Health TV and tell us its a good way to learn about health and wellbeing
Increases in patient generated inquiries about health services and programmes
Increases in patient generated inquiries to online self-help services
Increases in patient generated inquiries about general health questions